Virtual Business Solutions asks you to consider
if your online presence increases your sales and your productivity.
Your web site should
- Have a clear objective: Who are your clients? Why would they visit the site?
- Have a clear marketing focus: Are your pages customer-focused?
- Be relevant: Do you constantly update the site to reflect your dynamic business?
Major problems with typical business web sites are:
- Not professional. Words build relationships online and invite prospects to call.
- Hard to use. Navigation should be intuitive and designed for your visitors.
- No clear call to action. Visitors don't know what the site promotes.
- Don't "work". Links are outdated, forms don't fill properly.
- Are invisible. The site needs keywords and links to attract search engines.
- Does your site suffer from any of these? If so, you are losing business.
Ask yourself these questions:
- Is a web site an integral part of your marketing strategy?
- Do you use a contact management system in your business?
- Do you use a marketing person for regular mailouts/emails to prospects?
- Do you use a transaction management system?
- What are the 3 main goals you want your web site to achieve?
- Does your site meet these goals?
- Do you feel your web site increases your productivity?
- Do you feel your web site increases your sales?
- Is your web site loaded with local information?
- Do you regularly update the links & keywords on your web site & change content?
Or download this assessment of your business and see if a VA would be helpful.
If you answered "no" to most of these questions, you need to take a fresh approach to your business, or to remodeling your existing web site in order to maximize its potential for your bottom line. Contact us to discuss how you can use web resources to grow your business.
